A recent collaboration between global travel technology firm Amadeus and travel forecasting agency Globetrender has unveiled a promising outlook for the tourism sector, highlighting Asia’s pivotal role in leading the revival of global travel by 2025.
The insights from the 2025 Travel Trends Report emphasize that Asia is not merely recovering from the pandemic; it is redefining itself as a dynamic and innovative travel destination.
Daniel Batchelor, Amadeus’ vicepresident for global corporate marketing and communications, noted that Asia’s unique blend of rich cultural traditions and cuttingedge innovation is attracting travelers. He stated, “In 2025, Asia won’t just be a destination; it will be a global trendsetter,” reflecting a shift in traveler preferences towards deeper connections with people and places.
As pandemic restrictions ease, countries like China are expanding visafree travel options, making it easier for international visitors. Thailand is also enhancing its appeal with new digital nomad visas and a broader visafree program for 93 countries, positioning itself as an attractive destination for global travelers.
Recent developments in air travel, including Iberia’s launch of direct flights from Madrid to Tokyo, are facilitating easier access for travelers looking to explore Japan. This increased connectivity is essential for boosting tourism across Asia.
The International Air Transport Association (IATA) projects that the AsiaPacific region will experience the fastest growth in passenger numbers over the next 15 years, accounting for more than half of the net increase in global passenger traffic by 2043. This trend underscores Asia’s central role in the future of global travel.
Amadeus data reveals significant growth in outbound travel from key Asian cities. For instance, Chengdu saw a remarkable 66% increase in outbound passengers from 2016 to 2023, while Guangzhou experienced a 20% rise. Delhi also reported a 31% increase, with over 30 million outbound passengers in 2023.
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