Hawaii’s Tourism Industry to Hit $49 Billion by 2035—Sustainability and Global Demand Drive Growth

Hawaii’s tourism sector is on a robust growth trajectory, projected to expand from $31.3 billion in 2025 to $49 billion by 2035, reflecting a steady 4.6% annual growth rate.

This surge is being driven by a global appetite for authentic, eco-conscious travel experiences and a shift toward sustainable, community-based tourism. Younger travelers—especially millennials and Gen Z—are fueling demand for immersive cultural activities, wellness retreats, and adventure tourism, prompting Hawaii to invest heavily in green infrastructure, smart technology, and local partnerships.

To accommodate rising visitor numbers, Hawaii is modernizing its airports, expanding public transportation, and rolling out eco-friendly transit options to reduce congestion and environmental impact. Hotels and tour operators are increasingly adopting sustainable practices, from reducing plastic use to sourcing food locally and conserving water. There’s a strong emphasis on community engagement, with locals involved in tourism planning and benefiting directly from new experiences and conservation fees.

International tourism, particularly from the Asia-Pacific region, is a key growth pillar alongside steady domestic demand from the mainland U.S. Hawaii’s diverse visitor base helps insulate the economy from regional downturns and currency fluctuations, ensuring resilience. Technology is also reshaping the visitor experience, with contactless check-ins, AI-powered concierge services, and digital marketing campaigns promoting lesser-known destinations and off-peak travel.

Key Points:

• Tourism market expected to reach $49 billion by 2035, up from $31.3 billion in 2025 (4.6% CAGR).
• Growth fueled by demand for sustainable, experience-driven travel and strong international arrivals.
• Major investments in airport upgrades, eco-friendly transit, and digital infrastructure.
• Focus on authentic cultural experiences, environmental protection, and community-based tourism to ensure long-term resilience and appeal.