Spain’s Summer 2025 Tourism: Record Numbers Despite Slower Growth Amid Global Uncertainty

Spain’s tourism sector is poised to hit record highs in summer 2025, but the pace of growth is noticeably slowing as global economic and geopolitical uncertainties weigh on travel demand. Industry forecasts predict international arrivals will rise by about 2.7% to 3.3% over last year, a marked deceleration compared to previous seasons. Hospitality revenues—including hotels, airlines, and restaurants—are expected to grow by 2.7% in the third quarter, down from the 6.3% surge seen in 2024. Domestic travel and spending are also projected to increase, but only modestly, by around 1%.

Despite this slowdown, Spain remains a powerhouse for global tourism. The country welcomed a record 17 million foreign visitors in the first quarter of 2025 alone—a 5.7% jump year-on-year—with total annual arrivals expected to approach or even surpass 100 million. Tourism is forecast to contribute up to €260.5 billion to Spain’s GDP this year, accounting for nearly 16% of the national economy and supporting over 3.2 million jobs. While visitor numbers from key European markets like Germany and France are softening, arrivals from the UK, US, and Asia continue to grow, albeit at a slower pace.

The sector’s resilience is being tested by shifting traveler behavior, with tourists increasingly seeking value for money, shorter trips, and closer destinations. At the same time, Spain faces internal pressures: anti-tourism protests have erupted in hotspots like Barcelona, driven by concerns over rising living costs, congestion, and the impact of short-term rentals on local communities. The government and industry leaders are responding by promoting sustainable tourism, digital innovation, and a broader distribution of visitors to lesser-known regions.

Key Points:

• Spain expects record tourist numbers and spending in summer 2025, but growth is slowing to around 2.7–3.3% due to global uncertainty.
• The tourism sector could contribute up to €260.5 billion to GDP, nearly 16% of the economy, and support 3.2 million jobs.
• Visitor numbers from traditional European markets are softening, but the UK, US, and Asia remain strong sources.
• Rising costs, labor shortages, and local backlash against overtourism are shaping the season, prompting a focus on sustainability and value-driven travel.