Accor Introduces Novel Subscription Program for Travelers

Accor has launched a worldwide travel rewards program that provides members with discounts across its luxury, premium, midscale, and economy brands.

Accor’s new program, called ALL Plus, consists of two tiers, namely ALL Plus Ibis and ALL Plus Voyageur. These tiers cater to economy and higher-end travelers, respectively. ALL Plus is essentially a subscription-based program that requires payment for access. The annual fee for ALL Plus Ibis is $105, while ALL Plus Voyageur costs around $210.

There are several perks associated with both the programs. Competitive pricing, last-minute room availability, and accelerated status are some of the benefits available to business and leisure travelers.

All Plus Voyageur, for instance, provides a members-benefit of 20 percent discount on rooms across 10 Accor luxury and premium hotel brands and a 15 percent discount on nine Accor midscale and economy brands. On the other hand, All Plus Ibis offers a 15 percent discount on the Ibis family of brands, including Ibis, Ibis Styles, and Ibis budget. Additionally, All Plus subscribers receive booking priority, allowing them access to reserved rooms up to two days before their scheduled arrival, even if the hotel is fully booked.

The new program from the French hotel company also provides an instant upgrade to a minimum Silver status for existing members of All-Accor Live Limitless.

The company recently issued a statement about its future market plans that reads, “Through the deep refresh of its frequent traveler subscription product line, Accor aims to gain further market share in the new ‘bleisure’ market combining business and leisure activities under one roof, shortening booking lead-time and extending the length of stays.”

Accor has stated that the new program enables participating hotels to position themselves as ideal destinations for business trips and “work from anywhere” locations. While the majority of Accor hotels are situated in Europe and South America, the company recently announced several new hotel openings across North and Central America earlier this month.