African Tourism Board Collaborates With Investment Tourism International Conference

African Tourism Board Collaborates With Investment Tourism International Conference To Identify Methods For Boosting Investment In Africa

The African Tourism Board (ATB) and the Investment Tourism International Conference (ITIC) are examining how Africa can reinvent itself to achieve sustainability and accessibility to its regional destinations. Botswana has been identified as repositioning itself as a new gateway to the Southern African region, emulating the success stories of the East African block and the Western African block, which have made progressive efforts to achieve sustainability and accessibility to their regional destinations by vigorously enhancing their inclusive efforts.

The Global Tourism Investment Summit London 2022 was conducted this week in London, United Kingdom, at the just concluded World Travel Market (WTM).

The Global Tourism Investment Summit, whose topic was “Rethinking Investment in Tourism Through Sustainability and Resilience,” was opened by the ITIC Chairman and ATB Patron, Dr. Taleb Rifai, in the presence of a high-profile group that included various tourism ministers from across the globe. The event was arranged by the African Tourism Board (ATB) representative in Mauritius and the ITIC Chief Executive Officer (CEO), Ambassador Ibrahim Ayoub. Ambassador Ayoub is a well-known and influential member of the largest tourism organization in Africa.

Other panelists at the conference included the tourism ministries of Jordan, Jamaica, and Egypt, as well as the International Finance Corporation (IFC) and the ATB Executive Chairman. The two-day summit highlighted the current economic outlook and projections for the travel and tourism sector in 2023, as well as how the sector can attract investments through incentive and conducive policies by creating viable and sustainable destinations, a key factor in the travel and tourism sector.