Air Canada Vacations Unveils Sensory Wellness Campaign & Vacation Contest

Air Canada Vacations (ACV) has kicked off an innovative new campaign titled “How Does a Vacation Sound?”, running from October 6 to November 2, 2025. The campaign is designed to inspire Canadians to embrace the sensory joys of travel, focusing on simple pleasures and moments of calm that come with taking a vacation. It seeks to connect mental well-being with the physical relaxation that travel and destinations can provide, encouraging a fresh perspective on the value of vacations.

A centerpiece of the campaign is the “Sounds Like a Vacation” contest, offering Canadians a chance to win a week-long all-inclusive trip for two to the beautiful beaches of Punta Cana, plus 100,000 Aeroplan points, enhancing the prize’s appeal. Complementing this is a virtual sound bath experience led by wellness and travel content creator Carrie Bailey, livestreamed on October 9, 2025, via ACV’s Instagram page. This mindful, immersive event reflects a growing trend in the travel industry prioritizing wellness and sensory experiences alongside traditional vacation offerings.

Beyond these activities, ACV’s campaign includes a comprehensive digital and social media push, outdoor advertising, and radio promotions in key metropolitan areas such as Toronto and Montreal. Additionally, it features the release of the 2025-2026 Digital Sun Guide, showcasing over 620 sun and all-inclusive vacation options to simplify travel planning for Canadians eager to escape colder months. This resource provides a wide range of choices tailored to diverse travel preferences and budgets.

With this campaign, Air Canada Vacations positions itself as a leader in holistic travel experiences that emphasize relaxation, mindfulness, and sensory engagement. The thoughtful blend of wellness-focused activities, attractive travel deals, and engaging digital content aims to reshape how Canadians perceive vacations—not just as a break, but as a source of mental and physical rejuvenation. This approach anticipates future trends where sensory and wellness elements will increasingly influence travelers’ destination choices.

Key Points:

• ACV’s “How Does a Vacation Sound?” campaign runs from October 6 to November 2, 2025, highlighting sensory and wellness travel experiences.
• The campaign features a “Sounds Like a Vacation” contest giving one winner an all-inclusive week in Punta Cana for two and 100,000 Aeroplan points.
• A virtual sound bath led by wellness influencer Carrie Bailey will be livestreamed on October 9, connecting audiences with meditative travel themes.
• Includes digital and social media activation, radio ads, outdoor placements, and targeted promotions in major Canadian cities like Toronto and Montreal.
• Unveils the 2025-2026 Digital Sun Guide with over 620 all-inclusive travel packages and sunny destinations to ease travel planning.
• Emphasizes mental wellness and sensory experiences as core elements of modern travel, positioning ACV as innovative in holistic vacation offerings.