Azerbaijan to Establish Permanent Tourism Office in China to Strengthen Travel Connections

Azerbaijan will establish a permanent tourism representative office in China by next year—a strategic move aimed at strengthening travel ties and promoting tourism between the two countries. The new office will deepen Azerbaijan’s presence in key Chinese cities, including Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, expanding access and cooperation with major tourism markets and industry partners in China.

This development comes as part of Azerbaijan’s broader “China Ready” initiative launched in Baku, which features mutual visa exemption agreements—introduced in July 2024 and reinforced in April 2025—to facilitate easier travel for citizens of both countries. The push is complemented by specialized programs, such as Mandarin guide training with the Confucius Institute, the introduction of UnionPay terminals nationwide, and the growth of Chinese-focused amenities like restaurants and hotels in Baku.

The Azerbaijan Tourism Board will embark on extensive roadshows and promotional events across eight Chinese cities in autumn 2025. These efforts include hosting top Chinese tour operators and holding the China Visitor Summit in Baku. The aim is to showcase Azerbaijan’s tourism offerings, ranging from cultural landmarks and heritage sites to culinary experiences and modern infrastructure, making the country more appealing to Chinese travelers. The permanent office in China will help coordinate promotional activities, provide tailored support for Chinese tourists, and solidify Azerbaijan’s “Destination Azerbaijan” branding in this vital market.

Key Points:

• Permanent tourism office opening in China by 2026.
• Deepened partnerships in major cities: Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Chongqing.
• China Ready initiative launches joint visa exemptions, Mandarin guide training, and Chinese-friendly services.
• Extensive promotions: Roadshows in eight cities and China Visitor Summit in Baku.
• Goal: Establish Azerbaijan as a top destination for Chinese tourists and boost mutual travel links.

Azerbaijan’s strategic outreach lays the groundwork for stronger cultural and economic ties, leveraging China’s fast-growing tourism market to drive sustainable growth and international recognition for “Destination Azerbaijan.”