Brazil’s Record-Breaking Tourism: 9.2M Visitors in 2025 – Up 37%!

Brazil welcomed a staggering 9.2 million international tourists in 2025, a 37% surge from 6.7 million in 2024, far exceeding the National Tourism Plan’s 6.9 million target by 34.6%. This milestone, driven by Embratur’s global marketing, new long-haul flights from LATAM, Azul, and Emirates, plus mega-events like COP30 in Belém, poured $6.6 billion into the economy by October and created 114,000 jobs. Rio de Janeiro led with 1.2 million arrivals in H1 alone (+52% YoY), blending beaches, Maracanã concerts, and Carnival vibes, while São Paulo and emerging Rio Grande do Sul drew crowds for urban culture and offbeat heritage hikes.​

Peak seasons fueled the boom: Q1 summer warmth and December holidays logged 896,000 arrivals (+11% YoY), averaging 3,000 inbound flights monthly. Europeans topped 500,000 by mid-year, boosting sustainable eco-treks in Amazon/Pantanal amid new guidelines to balance growth. Beyond icons like Christ the Redeemer, lesser-known spots like Bahia’s coastlines gained traction, spreading economic wins nationwide.​

Sustainability and infrastructure upgrades position Brazil as South America’s tourism leader heading into 2026, eyeing even higher numbers with MICE events and green initiatives.​

Key Points

• Total Visitors: 9.287M (+37% YoY).​
• Revenue: $6.6B by Oct (+10.2%).​
• Top Spots: Rio, São Paulo, Rio Grande do Sul.​
• Jobs: 114K new roles.​
• 2026 Outlook: Continued eco/MICE growth.