Pools, spa, and wellness facilities

At the heart of the project is a 2,300‑square‑metre wellness facility, one of the largest hotel spas in central London, anchored by London’s first hotel magnesium pool and a 20‑metre indoor swimming pool. The spa experience is built on a “continuous flow” concept that moves guests between movement and stillness, including cryotherapy, floatation tanks, a longevity clinic, and a Biohack Recovery Lounge equipped with performance‑enhancement tech. Guests also have a full‑service spa with treatments, a 24‑hour fitness centre, sauna, steam room, and a studio for aerial yoga and other workout formats, creating a one‑stop, all‑day wellness hub inside the city.

Accommodation and dining

The property offers 109 rooms and suites and 14 Six Senses branded residences, many with private terraces and interiors designed around calm, natural materials and sound‑proofed layouts. The estate‑scale planning includes Six Senses Place, a shared‑experience space for members and hotel guests that blends co‑working, social areas, and wellness programming, reinforcing the brand’s “city‑retreat” positioning. Dining plays a central role, with on‑site restaurant and bar offerings, plus a coffee shop/café and snack bar, so guests can follow food‑centric, ingredient‑driven menus that align with the wellness narrative without leaving the building.

Key points

• Six Senses London, housed in The Whiteley in Bayswater, is the brand’s first full‑scale urban wellness‑lifestyle hotel in the UK.
• The hotel features London’s first hotel magnesium pool, a 20‑metre indoor pool, and a 2,300‑square‑metre spa with cryotherapy, floatation, longevity‑clinic elements, and a large fitness centre.
• Guests stay in 109 rooms and suites plus 14 branded residences, with many units featuring private terraces and wellness‑oriented amenities.
• Food and beverage include a restaurant, bar, café, and snack bar, tied closely to the resort‑style wellness concept rather than functioning as standalone outlets.

Bottom Line: Six Senses London reframes the traditional city hotel by embedding a resort‑scale wellness ecosystem—complete with large‑format pools, a tech‑forward spa, and holistic dining—into the heart of London, positioning it as a high‑end urban retreat rather than just another luxury address.

Future pipelines include new wellness‑forward facilities at lodges such as Silky Oaks Lodge in the Daintree Rainforest and The Louise in the Barossa Valley, plus premium‑suite expansions at Tierra Patagonia, reinforcing Beckons’ focus on high‑touch, low‑density luxury. The brand is also backed by private‑equity firm KSL, which has used the combined Baillie–Tierra platform as a springboard for targeted expansions and curated acquisitions rather than mass‑market resort development.

Key Points

• Beckons is a new luxury‑lodge brand unifying Baillie Lodges (Australia/New Zealand/Canada) and Tierra Hotels (Chile) into a single collection of nine intimate, adventure‑focused lodges.
• Properties average about 25 suites and emphasize remote, World Heritage‑adjacent locations, experiential itineraries, and high‑end dining.
• The brand is guided by a regenerative‑travel philosophy, investing in conservation‑linked renovations and local‑impact projects.
• Expansion plans center on wellness‑integrated lodges, suite upgrades, and strategic additions to the portfolio, backed by KSL’s private equity infrastructure.

Bottom Line: Beckons consolidates two highly regarded boutique‑lodge brands into a single, nomadic‑style luxury label that treats the journey itself as the core product, positioning wilderness‑driven, small‑group stays as the next frontier in experiential luxury travel.

Wilderness Mara is expected to open first, with 12 luxury tented suites placed for strong Great Migration viewing and access to both sides of the Mara River. The camp is being positioned as a high-end but eco-sensitive experience, with privacy, big-game sightings, and a strong emphasis on wilderness immersion rather than large-scale tourism development. Guests can expect a more intimate safari style, where the landscape and wildlife remain the focus rather than heavy resort-style infrastructure. Its smaller scale should also help preserve the natural feel of the surrounding reserve.

The second property, Wilderness Mara Villas, will add a more exclusive, villa-style stay for travelers wanting extra space and a more private safari setting. Together, the two camps are meant to deepen Wilderness’s East African footprint while honoring the legacy of the former Governors’ camps and supporting conservation-led tourism in Kenya. The dual launch also gives the brand room to serve both classic safari travelers and high-end guests looking for a more secluded product. It reflects a wider trend in Africa toward smaller, more personalized luxury camps.

Key Points

• Wilderness will debut in Kenya in 2026 with two Mara properties.
• Wilderness Mara opens first with 12 luxury tented suites in the Mara Triangle.
• The camps focus on low-impact luxury, Great Migration access, and conservation-led tourism.
• Wilderness Mara Villas will offer a more private, villa-style safari experience.

Bottom Line: Wilderness’s Kenya entry brings a fresh, upscale safari option to the Maasai Mara while reinforcing the region’s shift toward more sustainable, experience-rich wildlife travel.

Speaking at ITB Berlin in March 2026, EU Tourism Commissioner Apostolos Tzitzikostas warned that climate change is no longer a “background” environmental issue but a direct problem for Europe’s travel industry, with seaside resorts and ski regions among the most exposed. Scientific modelling confirms that southern coastal areas—from the Mediterranean to parts of the Atlantic—could see significant declines in summer demand as heat becomes intolerable, while northern coasts may gain short‑term popularity during milder summers that push travelers away from overheated southern beaches.

In coastal destinations, the threats include beach erosion, stronger storms, flooding of low‑lying resorts, and the degradation of marine ecosystems such as coral reefs and seagrass beds that underpin snorkelling, diving, and other marine‑based experiences. The EU Blue Economy Report notes that rising sea levels and increased storm intensity threaten hotel, restaurant, and marina infrastructure, while the loss of attractive physical and natural assets can drive tourists to alternative regions or different types of holidays altogether.

At the same time, in mountain tourism, warmer winters and receding snowpacks are shortening the ski season at lower‑altitude resorts, raising operating costs for人工 snowmaking and, in some cases, calling into question the long‑term viability of smaller ski areas that cannot afford large‑scale technological adaptation.

Across the continent, the tourism sector is responding with a mix of adaptation and diversification: coastal towns are investing in climate‑resilient infrastructure and “shoulder‑season” campaigns, while mountain resorts are expanding summer activities such as hiking, biking, and wellness‑focused stays to offset shrinking winter revenues.

The European Commission and intergovernmental bodies are also pushing for low‑carbon mobility, energy‑efficient hotels, and regenerative‑tourism models that recast destinations as climate‑resilient experiences rather than short‑term amenities. In essence, 2026 is emerging as a turning point where coastal and mountain tourism in Europe cannot be planned as purely “business‑as‑usual”; instead, it must be embedded in climate‑adaptation strategies that anticipate hotter summers, unpredictable winters, and shifting visitor preferences across the region.

Key Points

• EU tourism leaders warn that climate change is already damaging coastal and mountain holiday destinations, affecting safety, reliability, and long‑term demand.

• Southern European coasts face risks from heatwaves, sea‑level rise, and infrastructure loss, while northern coasts may temporarily gain more visitors during milder summers.

• Mountain resorts contend with shorter ski seasons, rising snowmaking costs, and the need to diversify into year‑round, climate‑resilient tourism products.

Bottom Line: For European coastal and mountain tourism, climate change is no longer a future threat but a present‑day operational reality, forcing destinations to adapt infrastructure, redistribute seasonal demand, and embed climate resilience into the core of their tourism strategies.

At COMO Metropolitan Singapore, every room and suite now features a SleepHub unit that uses low‑frequency, psychoacoustic sound patterns to guide the brain into deeper, more stable sleep cycles, helping guests fall asleep faster and wake up at a more restorative phase. The technology is woven into the Sleep Dreams two‑ or three‑night stay, which adds a 60‑minute COMO Shambhala Signature Massage, Hyperbaric Oxygen Therapy, and a sleep evaluation by specialists, all aimed at reversing the jet lag and stress that often come with travel and city life. In parallel, COMO Shambhala Singapore offers AirPod hydroxy hyperbaric oxygen chambers, which deliver a higher‑oxygen, hydrogen‑enhanced environment designed to speed jet‑lag recovery and further improve sleep quality.

Across the portfolio, the brand is framing better sleep as a core pillar of wellness, not just a hotel amenity. Sleep‑themed packages at COMO Metropolitan London and COMO Point Yamu in Phuket similarly pair SleepHub devices with COMO Shambhala massages, carefully curated menus, and mindfulness practices, encouraging guests to reset their routines before or after busy travel itineraries. By combining proprietary technology, in‑house sleep research, and its signature holistic‑wellness approach, Como is positioning itself for the growing “sleep tourism” segment, where guests are willing to invest in stays that promise not just comfort but measurable, deeper rest.

Key Points

• Como is rolling out SleepHub® technology across key city hotels to improve sleep quality using neuroscience‑based sound.
• Sleep‑focused “Sleep Dreams” packages in Singapore, London, and Phuket include SleepHub devices, hyperbaric‑oxygen therapy, and COMO Shambhala treatments.
• The brand is integrating better sleep into its broader wellness ecosystem, targeting travelers seeking recovery‑driven, restorative stays.

Bottom Line: “Get better zzzs with Como” is more than a headline: it reflects a deliberate, science‑infused shift in how the brand delivers wellness, turning the hotel room into a tech‑enhanced, recovery‑oriented environment that makes sleep a central pillar of the guest journey