Cloudbeds, a leading hospitality management software provider, has observed a slight shift towards longer stays in the hotel industry. There has reportedly been a surge in 3-4 night stays at hotels, indicating an increase in bleisure or blended travel. .
The trend is attributed to the increasing popularity of remote work and digital nomadism. With more people working remotely, hotels are becoming a popular option for extended stays, offering amenities and services that cater to these travelers.
The trend towards longer stays is also being driven by the rise of flexible booking policies, which allow guests to book stays with more flexibility and security. This is particularly important for travelers who are uncertain about their travel plans due to the ongoing pandemic.
In addition to longer stays, hotels are also seeing an increase in direct bookings, as guests seek more control over their travel plans. This trend is being driven by the growing popularity of online travel agencies (OTAs) and the increasing importance of digital marketing for hotels.
The shift towards longer stays is a positive trend for the hotel industry, as it represents a new opportunity for hotels to diversify their revenue streams and attract new customers. By offering amenities and services that cater to the needs of remote workers and digital nomads, hotels can tap into a growing market and increase their revenue.
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