EU Empowers Destinations With New Toolkit for Green & Digital Tourism Transformation

The tourism sector in Europe is undergoing critical change as it rebuilds post-pandemic, with increasing emphasis on sustainable practices, responsible travel, and digital innovation. To date, more than 240 organizations have made over 500 pledges supporting sustainable, digital, and resilient tourism. The new toolkit helps destinations align their messaging with these collective EU goals, providing visual assets, social media content, practical infographics, and detailed case studies that spotlight successful destinations exemplifying economic resilience, social inclusion, environmental responsibility, and effective governance.

The toolkit is geared toward destination management organizations, local authorities, tourism boards, and other stakeholders who communicate directly with industry partners and travelers. It equips them with materials to promote sustainable travel habits, such as choosing eco-certified stays, supporting local economies, using greener transport, and respecting natural and cultural heritage. This initiative will feed into the forthcoming EU Sustainable Tourism Strategy, open for public consultation until September 12, 2025.

Key Points:

• New EU Communication Toolkit launched under the Sustainable EU Tourism initiative, supporting green and digital tourism transformation.
• Includes pre-prepared visual assets, social media content, infographics, and success stories from leading European destinations.
• Aims to help destination managers and tourism stakeholders promote sustainability and responsible travel practices.
• Over 240 organizations have pledged support for sustainable tourism; the toolkit aligns communication with these goals.
• Supports the forthcoming EU Sustainable Tourism Strategy, with public consultation open through September 2025.

This toolkit represents a timely, practical resource in Europe’s ongoing efforts to revolutionize tourism—ensuring long-term benefits for the environment, local communities, and travelers alike, while fostering a more resilient and sustainable travel industry across the continent.