Florida Joins Nevada, Hawaii, Georgia, and New York in Driving Record-Breaking Tourism Growth in the United States

Florida is among the key U.S. states driving record-breaking tourism growth, joining Nevada, Hawaii, Georgia, and New York in reshaping the country’s travel and hospitality landscape. Known for its sunny beaches, world-famous theme parks, and luxury resorts, Florida welcomed a staggering 118 million domestic visitors in 2021, significantly contributing to its tourism revenue and job creation across hospitality and retail sectors. The state continues to evolve as a prime global tourism hub, despite challenges such as climate risks and economic disparities.​

Nevada, traditionally associated with Las Vegas, has successfully diversified its tourism offerings to include outdoor recreation, cultural events, and conventions, attracting a broader, increasingly international audience. This diversification has resulted in a 23% increase in overseas visits, supporting sustained economic growth and positioning Nevada as a multifaceted tourism destination beyond its casino legacy.​

Hawaii has experienced steady growth, with visitor spending rising from $16 billion in 2017 to an estimated $20.7 billion by 2023. As a premier luxury travel destination, Hawaii offers a mix of lush landscapes, pristine beaches, and upscale resorts, drawing affluent travelers seeking both relaxation and adventure. Concurrently, Georgia has emerged as an exciting tourism contender in the U.S. South, boasting a blend of urban vibrancy in Atlanta and historical charm in Savannah—factors contributing to its rising popularity and tourism revenue.​

New York remains a global tourism powerhouse, known for iconic landmarks such as Times Square, the Statue of Liberty, and Central Park. Despite post-pandemic challenges, the state is making a robust recovery with millions returning to experience its vibrant cultural and entertainment offerings. Overall, these five states exemplify the dynamism of the U.S. tourism sector as it sets new records, driven by strategic investments in infrastructure, sustainability, and international connectivity.​

Key Points:

• Florida leads with 118 million domestic visitors in 2021, benefiting from beaches, theme parks, and resorts.
• Nevada diversifies beyond casinos into outdoor activities and cultural tourism, with a 23% rise in international visitors.
• Hawaii’s luxury tourism sector grows visitor spending to over $20 billion by 2023.
• Georgia gains popularity through urban and cultural attractions in Atlanta and Savannah.
• New York recovers strongly post-pandemic, maintaining its status as a global tourism icon.
• Collectively, these states drive unprecedented growth, innovation, and international appeal in U.S. tourism.