Hotel Biz Link – Global Hotel Business Magazine

The Global News Source of Hotel & Lodging Industry

Colwen and XSS unveil the Framingham Hotel Collection

Colwen and XSS unveil the Framingham Hotel Collection

Framingham Hotel Collection Unveiled Colwen & XSS Redefine Luxury Stays!

Colwen Hotels and XSS Hotels have completed a major repositioning of Framingham’s hospitality scene with the unveiling of the Framingham Hotel Collection, a trio of rebranded, re‑imagined properties centered on the formerly Sheraton Framingham “Castle Hotel.” The site has been transformed into a Marriott Tri‑Brand complex featuring the Renaissance Framingham Hotel & Conference Center, Fairfield by Marriott Framingham, and TownePlace Suites by Marriott Framingham, giving business travelers, families, and event planners a full spectrum of stays—from elegant meetings‑focused rooms to cozy, budget‑conscious suites and extended‑stay units with full kitchens.

The renovation modernizes the landmark “castle” architecture with contemporary interiors, upgraded meeting spaces, and a refreshed conference center, positioning the property as a key regional hub for corporate events, weddings, and conventions. Public spaces such as the lobby, ballrooms, and function areas have been re‑designed to blend timeless elegance with flexible formats, while the adjacent Tara Event Center adds dedicated event capacity. Added to this mix are three new dining concepts: Malones Irish Pub & Social (a revival of the classic Molly Malone’s), Provision Hearth & Kitchen for breakfast and casual fare, and Tara Café, a Starbucks‑powered grab‑and‑go spot, creating a full‑day food‑and‑beverage journey inside the complex.

Beyond rooms and food, the Framingham Hotel Collection aims to deliver a more cohesive, guest‑centric experience by aligning service standards, amenities, and loyalty benefits across the three brands. For business travelers and meeting planners, this means streamlined planning, shared facilities, and consistent quality, while leisure guests gain easier access to on‑site events, dining, and local attractions.

Key Points

  • Colwen and XSS Hotels have completed the Framingham Hotel Collection, a Marriott Tri‑Brand complex around the former Sheraton Framingham “Castle Hotel.”
  • The collection features Renaissance Framingham, Fairfield by Marriott, and TownePlace Suites, catering to business, leisure, and extended‑stay travelers.
  • Public spaces and the conference center have been modernized, with three new F&B outlets—Malones Irish Pub & Social, Provision Hearth & Kitchen, and Tara Café—enhancing the on‑property experience.

Bottom Line: The Framingham Hotel Collection re‑establishes the “Castle Hotel” as a modern, multi‑brand destination where updated event spaces, refreshed interiors, and new culinary concepts converge to serve meetings‑driven travelers, short‑stay guests, and long‑term visitors under one integrated hospitality roof.