Ginzan Onsen, a charming hot spring town in Japan’s Yamagata Prefecture, is taking significant steps to combat overtourism, particularly during the busy winter season.
Beginning December 25, 2024, the town has implemented restrictions on evening access, allowing only guests staying at local accommodations to enter after 8 PM. Day visitors wishing to explore the town between 5 PM and 8 PM must make prior reservations.
This initiative aims to preserve the town’s tranquil atmosphere and mitigate issues caused by overcrowding, such as traffic disruptions and safety hazards on snow-covered roads.
The decision to enforce these measures comes in response to a dramatic increase in visitors, with Ginzan Onsen attracting around 330,000 tourists annually. Local authorities have reported that the influx of day trippers has led to disputes over popular photo spots and dangerous conditions along narrow streets and riverside paths.
By limiting evening access and requiring advance ticket purchases for late afternoon visits, Ginzan Onsen seeks to create a more enjoyable experience for both tourists and residents while ensuring the safety of all
In addition to these restrictions, parking regulations will be introduced in February 2025, directing day trippers to designated parking areas located two kilometers away from the hot springs.
Visitors will then need to take a shuttle bus to reach the town. These comprehensive measures reflect a broader trend across Japan, where various tourist destinations are implementing similar strategies to manage visitor numbers and maintain local quality of life amidst rising tourism pressures.
Overall, Ginzan Onsen’s proactive approach highlights the importance of sustainable tourism practices that balance visitor enjoyment with community well-being. By working closely with local businesses and residents, the town aims to protect its cultural heritage while continuing to welcome travelers seeking its scenic beauty and historical charm
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