Greece, Spain & Italy: Unbeatable Value and Dreamy Escapes for European Vacationers in 2025

In 2025, Greece, Spain, and Italy are dominating the European holiday market, offering the perfect mix of affordability, scenic beauty, and rich cultural experiences. Greece saw a 12.7% rise in travel receipts in the first five months of the year, reaching €4.35 billion, while Spain projects a record €113.2 billion in international spending—up 5.7% from last year. Italy also reports robust growth, with an estimated €8 billion annual tourism surplus and visitor spending averaging €930 per trip.

These destinations stand out for their variety—Greek islands and coasts, Spanish cities and beaches, and Italy’s villages and heritage-rich capitals offer something for every traveler, often at better value than many Northern European options. A growing preference for off-peak travel, slow tourism, and rural escapes is helping spread economic benefits to lesser-known regions, supported by improved air connectivity and competitive pricing.

Tourism in these countries is also delivering huge economic gains. Spain’s sector is expected to contribute €260.5 billion to GDP and support 3.2 million jobs in 2025, while Greece and Italy are likewise seeing travel-related employment and income climb steadily. With ongoing investments in cultural heritage, infrastructure, and experiential travel, these Mediterranean nations remain a top pick for Europeans seeking affordable, authentic, and visually stunning vacations.

Key Points:

• Greece, Spain, and Italy remain leading Mediterranean destinations for value and scenery in 2025.
• Greece: +12.7% in travel receipts (€4.35 billion Jan–May 2025).
• Spain: Record €113.2 billion projected in tourist spending (+5.7% YoY), €260.5 billion GDP contribution, 3.2 million jobs.
• Italy: €8 billion estimated sector surplus, average visitor spend €930 per trip.
• Growth driven by off-peak, rural, and slow tourism trends, plus better connectivity.
• Strong investment in heritage, sustainability, and authentic travel experiences.