Greece Surges as Top Luxury Escape for Indian Millionaires—Major Shift in High-End Travel Trends

Greece has rapidly emerged as one of the most sought-after luxury travel destinations for India’s millionaire class, according to the Hurun India Wealth Report and Luxury Consumer Survey 2025. With 5% of Indian millionaires now choosing Greece for holidays—matching France’s allure—this marked shift in preference spotlights the country’s dramatic climb in the global luxury tourism rankings. Indian high-net-worth travelers are drawn by the country’s exquisite mix of historical heritage, boutique resorts, and iconic island escapes such as Santorini and Mykonos, where exclusive villas and high-end beach clubs offer privacy and indulgence.

A major factor driving this surge is the evolution of luxury travel aspirations in India. The new generation of millionaires prefers destinations that blend status, cultural depth, and unique experiences, making Greece the perfect fit. The country is praised for its cliffside stays, crystal-clear waters, fine dining, and vibrant social atmosphere, providing a balance of leisure and sophistication. Greece’s proximity to Milan and other European jet-set hubs also appeals to Indian travelers seeking multi-country itineraries, while its reputation for hospitality remains unrivaled.

This shift is further evidenced by Greece’s position alongside elite hotspots like Singapore, Switzerland, the UK, and Dubai on Indian millionaires’ bucket lists. Greek luxury brands, curated private tours, and partnerships with global hospitality leaders have created tailored experiences that resonate with India’s ultra-rich. As competition among top destinations intensifies, Greece has succeeded in offering both intimate privacy and world-class entertainment, driving a new wave of long-stay, experiential luxury holidays.

Key Points:

• Greece now ranks among the top five preferred luxury destinations for Indian millionaires, matching France’s popularity.
• Demand driven by boutique hotels, private villas, cultural heritage, and rich leisure offerings in iconic Greek locations.
• Affluent Indian travelers seek unique, status-enhancing experiences, favoring Greece’s luxury blend of privacy and vibrant social scene.
• Proximity to other European luxury hubs and partnerships with global hospitality leaders further propel Greece’s appeal.
• Trend reflects evolving travel aspirations and increased overseas spending by India’s expanding millionaire class.

Greece’s rise among India’s luxury travelers signals a new era for the country’s tourism market—one focused on exclusive, high-value experiences and deep cultural connections.