Greece Tourism Booms with €16.7 Billion in Travel Receipts and Record August Arrivals

Greece’s tourism sector in 2025 has surpassed expectations, generating more than €16.7 billion in travel receipts from January to August — a 12% increase compared to last year, according to the Bank of Greece. August alone contributed a record-breaking €4.52 billion, reflecting the country’s strongest monthly tourism revenue ever. The consistent growth underscores Greece’s ability to attract more visitors, encourage longer stays, and increase per capita spending across diverse tourism segments.​

Tourist arrivals reached an estimated 19.9 million during the first eight months of 2025 — up 4.1% year-on-year — driven by surging demand from the UK, Germany, the United States, and Israel. German tourists increased their spending by nearly 19%, while the U.S. market grew by over 30%, highlighting Greece’s success in attracting long-haul, high-spending travelers. Visitors from non-EU markets contributed strongly as well, as the country’s hospitality offerings, improved air connectivity, and strong branding as a safe and premium destination continued to pay off.​

Greece’s wider diversification strategy has enhanced year-round tourism, beyond the traditional summer peaks. Regions such as Crete, Rhodes, the Cyclades, and Athens reported robust occupancy rates, while cultural tourism, luxury experiences, gastronomy, and cruise travel contributed significantly to overall spending. Coupled with sustainable infrastructure investments and targeted marketing campaigns by Enterprise Greece and the Hellenic Tourism Organization, the nation’s travel sector is set for continued expansion into 2026.​

Looking forward, Greece is emphasizing sustainability and digital innovation in tourism development. Plans include promoting eco-friendly practices, expanding regional airports, and encouraging off-season travel to sustain growth while protecting heritage and coastal ecosystems. With 2025 shaping up to be one of the best years on record, the nation’s tourism remains a cornerstone of economic resilience — driving nearly 20% of GDP and supporting one in five jobs across the country.​

Key Points:

• Record-breaking €16.7 billion in tourism receipts from January to August 2025 — up 12% year-on-year.
• August 2025 alone brought €4.52 billion, the highest monthly revenue ever recorded.
• Around 19.9 million visitor arrivals in the first eight months of 2025 — a rise of 4.1%.
• Strong growth from key markets: UK, Germany, USA, Italy, and Israel.
• American tourist spending surged by over 30%, and German spending up nearly 19%.
• Focus shifting to sustainable tourism, extended travel seasons, and enhanced air connectivity.
• Tourism contributes nearly one-fifth of Greece’s GDP and supports about 20% of employment.