Hilton Becomes Official Hotel Partner of England National Football Teams

Hilton has secured a three-year partnership with The Football Association (FA), becoming the Official Hotel Partner of all England national teams, including the men’s and women’s squads, Wembley Stadium, and St. George’s Park. 

The deal grants Hilton exclusive hospitality access to major events, such as Emirates FA Cup Finals and sold-out concerts at Wembley, while offering fans unique perks through the Hilton Honors loyalty program.

Key Benefits for Fans and Teams

• Hilton Honors Experiences: Members can redeem points for matchday packages, including stays at Hilton London Wembley, meet-and-greets with England legends, and tickets to marquee events.
• Travel Club Perks: As the official partner of the England Supporters Travel Club, Hilton will provide discounts and tailored hotel stays for fans attending home and away matches.
• St. George’s Park Collaboration: Hilton will promote its on-site hotel at England’s national football center as a destination for fans and teams, enhancing pre-match preparation and fan engagement.

Strategic Impact

The partnership strengthens Hilton’s visibility in the UK’s sports tourism sector, aligning with its strategy to leverage major events and loyalty programs to attract travelers. For the FA, the deal supports squad logistics and fan experiences, building on a longstanding relationship. James Gray, The FA’s commercial director, emphasized the collaboration’s role in “taking our relationship to a new level.”

Why It Matters

With this deal, Hilton taps into football’s massive fanbase, offering exclusive access to high-demand events while enhancing its brand loyalty. The focus on women’s football (Lionesses) and mixed-gender experiences underscores the growing commercial appeal of inclusive sports partnerships.

Key Takeaways:

• Duration: 3-year deal covering all England teams and venues.
• Fan Access: Hilton Honors members gain exclusive event packages.
• Venues: Wembley Stadium and St. George’s Park highlighted as key hubs.
• Goal: Boost fan engagement and hospitality revenue through sports tourism.