Hilton Reports Record-Breaking 2024 Performance and Optimistic 2025 Outlook

Hilton Worldwide Holdings Inc. has announced robust financial results for the fourth quarter and full year of 2024, surpassing expectations. The company’s system-wide revenue per available room (RevPAR) increased by 3.5% in Q4 and 2.7% for the entire year, driven by strong leisure demand and a resurgence in business travel. Notably, the U.S. market experienced a 2.9% rise in RevPAR during Q4, attributed to heightened leisure activity and improving corporate travel trends.

In 2024, Hilton achieved unprecedented growth by opening more rooms than ever before and signing a record number of new rooms. Luxury and lifestyle hotels accounted for approximately half of these new openings. Conversion properties constituted 45% of the additions, bolstered by collaborations such as the partnership with Small Luxury Hotels of the World and the expansion of Hilton’s Spark brand, which reached 100 hotels. Additionally, construction starts increased by 10% compared to 2023, marking the highest in the company’s history.

Looking ahead to 2025, Hilton projects net unit growth between 6% and 7%. The company expresses optimism about the post-election economic environment, anticipating a potential easing of regulatory challenges and sustained demand across key segments. This positive outlook is further supported by the company’s strategic development pipeline and continued focus on expanding its global footprint.