Hilton Survey Reveals Breakfast Preferences of US Travelers

According to a recent Hilton customer study, free breakfast is the most important value feature that visitors look for when reserving a hotel. According to the report, 73 percent of travelers regard unexpected food expenses as a key pain factor while traveling, and 40 percent of U.S. tourists have stayed at a hotel specifically to avoid preparing breakfast.

Nearly 60 percent of U.S. travelers are currently planning spring and summer trips. When staying at Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton, they can enjoy free breakfast, which includes omelets, sandwiches, waffles, sausage and potatoes. Around 70 percent U.S. travellers surveyed revealed that pancakes were their top choice on the road.

When asked if they could only eat one breakfast dish for the rest of their life, Americans chose pancakes, followed by toast and waffles as their favorite breakfast choice. Ninety-one percent of families spend up to $50 on breakfast alone, with 82 percent preferring buffets with selections to please the entire family.

Only 19% of those polled said they have time to have breakfast every day, even though 79 percent feel more productive after having it in the morning. U.S. visitors said it’s simpler than ever to eat a big morning meal or grab a quick healthy alternative which Hilton’s brands provide as complimentary hot breakfast.

“Hilton’s brands that offer free hot breakfast allow guests to enjoy breakfast favorites that are oftentimes reserved for special occasions, every time they travel. And, with the bonus of convenience, it saves guests both time and money, allowing them to make the most of their vacations or time on the road,” said Bill Duncan, global category head, focused service, and all suites, Hilton.