Hilton Unveils Innovations Tailored for Small and Medium-sized Businesses

Hilton, a prominent hotel company, revealed its two digital initiatives aimed at enhancing the travel experience for small- and medium-sized businesses (SMBs).

The first of these innovations, the Hilton for Business program, introduces a new booking website specifically crafted for SMBs. This platform encompasses loyalty benefits, portfolio-wide discounts, streamlined onboarding, and program management capabilities. Concurrently, the Events.Hilton.com channel expands events booking capabilities.

Approximately 85% of Hilton’s business transient guests come from small- and medium-sized businesses. Earlier this year, the company attributed its positive second-quarter results to robust business transient demand and anticipated further recovery in group travel.

Currently undergoing testing among select customers, Hilton for Business is slated for a global launch early next year. The program extends discounted rates on Hilton.com and the Hilton Honors app for business owners, along with the opportunity to earn Hilton Honors Bonus Points for program registration and “travel milestones.” Individual members will continue earning points with each stay.

Moreover, Hilton for Business accounts provide flexible permissions within designated teams, enabling business owners to either retain full control of the travel booking process or delegate responsibilities.

To meet the rising demand for in-person gatherings, Hilton is introducing small meetings and event packages. Customers can now effortlessly browse and select meeting packages for up to 35 attendees directly on Events.Hilton.com, eliminating the need for a phone call.

This capability aligns with findings from Hilton’s 2024 Trends Report, indicating a growing preference for all-digital booking experiences among travelers.

Chris Silcock, Executive Vice President and Chief Commercial Officer at Hilton, emphasized the company’s responsiveness to the needs of small- and medium-sized business travelers, stating, “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most — simple booking and travel management tools and recognition and rewards for their loyalty.”

Hilton also highlighted that its recent brand launches, Spark by Hilton and Project H3 by Hilton, were specifically designed with the needs of small- and medium-sized business travelers in mind.