Hilton’s Newest Hotel Brand Will Make Its Debut In New York Times Square

Hilton has signed Tempo by Hilton Times Square, which is set to open in 2023 as the global debut of Hilton’s newest brand.

The 661-room lifestyle hotel is managed by Hilton and owned by L&L Holding Company and Fortress Investment Group. It is located at TSX Broadway, the city’s new 46-story entertainment and hospitality destination that will also house TSX Entertainment, a next-generation entertainment company that will empower the world’s most innovative artists and fans to stage the moments that define pop culture. Tempo by Hilton is a contemporary lifestyle hotel brand built for the ambitious, modern traveler, and is a fitting compliment to the excitement of Times Square.

“We’re delighted to introduce Tempo by Hilton to the world from the heart of Manhattan with the debut of Tempo by Hilton Times Square,” said Matt Schuyler, chief brand officer, of Hilton. “As our newest brand, Tempo by Hilton is designed to create an elevated and innovative stay, with thoughtfully appointed rooms that offer comfort and functionality plus an emphasis on well-being. Tempo by Hilton Times Square will set the stage for a new standard of hospitality in Times Square, for today’s discerning traveler.”

Tempo by Hilton Times Square is an excellent addition to Hilton’s expanding and diversified portfolio in New York.

“Hilton has maintained a strong presence in New York City throughout its history, with more than 50 hotels currently welcoming travelers from all over the world,” said Danny Hughes, executive vice president, and president, of Americas, Hilton. “With the city’s continued development boom, it was the perfect time to introduce our newest lifestyle brand and Tempo by Hilton’s first hotel to the world’s most dynamic destination. Tempo by Hilton Times Square will channel the energy of Manhattan and complement all that TSX Broadway and the Big Apple have to offer.”

TSX Entertainment, a newly created entertainment and technology platform available only at TSX Broadway, will also provide onsite entertainment and performance programs to hotel guests. The hotel is an important component of the exciting new entertainment and retail complex.

The 550,000-square-foot TSX Broadway is Times Square’s newest 550,000-square-foot skyscraper, bringing immersive retail, integrated signage, and cutting-edge entertainment areas to the Western Hemisphere’s most visited corner. Along with Tempo by Hilton Times Square, TSX Broadway will house the historic Palace Theatre, which is undergoing comprehensive rehabilitation and restoration. The work will restore the inside of the theater to its former splendor while also incorporating modern and required infrastructure and technology into the 109-year-old edifice.