Hyatt’s New All-Inclusive Brand Targets Younger, Less-Affluent Travelers

Hyatt Hotels Corp. has announced its new all-inclusive brand, Hyatt Vivid, which is designed to cater to younger and less affluent travelers. The brand aims to provide a unique and affordable experience for next-gen and Gen-Z travelers who are looking for a more relaxed and social atmosphere.

1. Target Audience: Hyatt Vivid is specifically designed to appeal to younger travelers, including Gen-Z and next-gen travelers who are seeking a more laid-back and social experience.
2. All-Inclusive Concept: The brand offers an all-inclusive experience, providing guests with a comprehensive package that includes meals, drinks, and activities.
3. Affordable Pricing: Hyatt Vivid aims to provide an affordable option for travelers who may not have the budget for more luxurious resorts.
4. Adults-Only: The brand is adults-only, catering to a demographic that prefers a more relaxed and social environment.
5. Unique Experience: Hyatt Vivid offers a unique experience that combines social connections with a variety of activities and experiences, making it an attractive option for younger travelers.

The key features of Hyatt Vivid include:

• All-Inclusive Concept: Hyatt Vivid offers an all-inclusive experience, providing guests with a comprehensive package that includes meals, drinks, and activities. This makes it an affordable option for younger travelers who may not have a large travel budget.
• Affordable Pricing: The brand aims to provide an affordable luxury experience, with room rates starting around $400 per night. This makes it more accessible for younger, less affluent travelers compared to Hyatt’s traditional luxury resorts.
• Adults-Only: Hyatt Vivid is an adults-only brand, catering to a demographic that prefers a more relaxed and social atmosphere without families. This caters to the preferences of younger, next-gen travelers.
• Unique Experience: The brand offers a unique experience that combines social connections with a variety of activities and experiences. This is designed to appeal to the interests and preferences of younger, experience-seeking travelers.
• Locations in Latin America/Caribbean: Initial Hyatt Vivid locations are planned for Latin America and the Caribbean, which are popular destinations for younger travelers

Impact on the Travel Industry

The introduction of Hyatt Vivid marks a significant shift in the travel industry, as it caters to a younger and less affluent demographic. This move is likely to influence other hotel chains to adapt their strategies and target similar demographics.

Summary

Hyatt Vivid is a new all-inclusive brand that targets younger and less affluent travelers, offering a unique and affordable experience. The brand’s focus on social connections and relaxed atmosphere makes it an attractive option for next-gen and Gen-Z travelers.