Indian Tourists Set New Records for Spending and Visits in Japan

Indian travelers are making a significant mark on Japan’s tourism industry, both in terms of visitor numbers and spending. According to the Japan National Tourism Organization (JNTO), inbound Indian tourists spent an average of 241,590 Japanese yen (approx. INR 1.45 lakh) per person in 2024—a remarkable 53.6% increase from 2019. This surge in expenditure reflects not only higher travel volumes but also a growing appetite for immersive, high-quality experiences in Japan.

In 2024, around 233,000 Indian visitors spent a total of 56.1 billion yen (approx. INR 3,366 crore), with the average stay stretching to an impressive 16.3 nights. Most Indian travelers (64.9%) were first-timers, favoring the classic “Golden Route” (Tokyo, Osaka, Kyoto, Hiroshima), while repeat visits are also on the rise. The JNTO is actively encouraging exploration beyond these hotspots, promoting regional destinations to showcase Japan’s diverse local cultures and reduce overcrowding.

Indian tourists are thoughtful spenders: 43.2% of their budget goes to accommodation, 19.5% to shopping, 19.4% to food and beverages, and 14.3% to transportation—highlighting a preference for comfort, local experiences, and efficient travel. Notably, 86.9% of leisure travelers plan their trips independently, often using customized packages for flexibility. The upward trend continues in 2025, with Q1 arrivals up 24.8% year-on-year and record numbers during the cherry blossom season in April.

Key Points:

• Per capita spending by Indian tourists in Japan reached 241,590 yen in 2024—a 53.6% jump from 2019.
• Total Indian visitor spend in 2024 was 56.1 billion yen, with an average stay of 16.3 nights.
• Majority are first-time visitors, but repeat travel and regional exploration are growing.
• Accommodation, shopping, and food are the top spending categories.
• Independent travel is popular, with many opting for customizable packages.
• 2025 continues the growth trend, with record arrivals during cherry blossom season.
• India Pavilion-Bharat at Expo 2025, Osaka, now open, showcasing India’s culture and achievements.