Intriq Journey Ventures into Space Travel: A New Frontier for Luxury Tourism

Bespoke luxury travel company Intriq Journey, established by former members of Country Holidays in Singapore, is pioneering a bold new venture into space tourism. Founded in January 2020 with offices in Singapore, Hong Kong, and Beijing, Intriq has partnered with Virgin Galactic to introduce space travel options to the Asian market.

Intriq Journey is collaborating with Virgin Galactic, a leader in commercial spaceflight, to offer unique travel experiences that include trips beyond Earth. This partnership aims to democratize access to space travel while providing exceptional experiences for discerning travelers. Media events are being held across major Asian cities to generate interest and awareness about these space flights, featuring astronaut Colin Bennett, who participated in Virgin Galactic’s inaugural flight alongside Richard Branson.

Intriq’s founder, Yap, emphasized that space travel epitomizes the company’s mission of offering “exotic, off the beaten path destinations.” While acknowledging that not everyone expresses a desire to visit space, she believes that introducing this concept could spark interest among affluent travelers looking for new adventures.

Despite minimal promotion, Intriq has already sold two seats to a couple from Singapore. The price for a journey into space is set at $600,000 per person, which includes a $50,000 membership fee. Travelers will experience weightlessness aboard the Virgin Galactic Spaceship and its custombuilt Mothership.

Market Potential:
Yap noted that Virgin Galactic has sold 700 out of its initial 1,000 tickets and is now focusing on attracting more customers from Asia. The company sees significant potential in this market due to the presence of affluent individuals seeking unique travel experiences.

Challenges and Future Outlook:
Intriq Journey’s journey began just before the COVID19 pandemic struck, which initially posed significant challenges. However, Yap views this timing as a blessing in disguise, allowing the company to refine its operations and financial strategies during the downtime. The firm has focused on building its brand as a premier provider of bespoke travel experiences.

Yap highlighted the growing demographic of “silver gems”—baby boomers aged 50 and above—who are increasingly interested in experiential travel to exotic locations. Intriq aims to cater to this segment by offering tailored journeys that leverage their extensive travel expertise.