Marlborough’s High Street Crowned UK’s Best: A Historic Gem Bustling With Life

Marlborough, a historic market town in Wiltshire, has been voted the best high street in the UK by readers of The Times in 2025. This picturesque town offers one of the widest high streets in the country, lined with charming period buildings that house a vibrant mix of independent shops, cafes, galleries, and boutiques. 

The town’s unique character stems from its avoidance of large chain stores, favoring local businesses that reflect Marlborough’s rich heritage and community spirit.

Locals praise the high street’s thriving atmosphere, highlighting the strong sense of identity and the flow of money within the community. Visitors enjoy a combination of high-end shops and affordable market stalls that cater to a diverse range of tastes and budgets, making Marlborough a welcoming destination for both shoppers and tourists. The town’s historical significance, from the famous Marlborough College to the mysterious Merlin’s Mound, adds to its appeal, alongside its cultural events like music festivals and literary gatherings.

Marlborough’s success is attributed to its balance between preserving its fascinating architectural variety and fostering a lively commercial and cultural environment. The town council highlights Marlborough as a place that is both beautiful and intimate, with idiosyncratic alleys and yards offering visitors a chance to explore beyond the high street. This perfect blend of history, local entrepreneurship, and community warmth cements Marlborough’s place as a hidden gem and the UK’s top high street in 2025.

Key Points:

• Marlborough’s high street voted the best in the UK by The Times readers in 2025.
• Known for having one of the widest high streets, full of historic buildings and independent businesses.
• The town balances high-end shops with market stalls, catering to all budgets.
• Rich in history with ties to Marlborough College and legendary Merlin’s Mound.
• Hosts numerous cultural events, contributing to its vibrant local atmosphere.
• Residents and visitors value its unique mix of heritage, community spirit, and shopping diversity.