Marriott International is expanding its luxury portfolio by adding high-profile luxury hotels to its collection. The company has announced plans to rebrand the Pelican Hill Resort as a St. Regis property, further solidifying its position as a leader in the luxury hospitality sector.
Marriott’s luxury brand expansion is part of its strategy to expand its luxury brand offerings, catering to high-end travelers seeking premium experiences. The addition of high-profile luxury hotels to Marriott’s portfolio is likely to have a significant impact on the travel industry. It will provide travelers with more options for premium experiences and further solidify Marriott’s position as a leader in the luxury hospitality sector.
Marriott International’s luxury portfolio includes brands such as The Ritz-Carlton, The Luxury Collection, and JW Marriott, among others.
Marriott’s Luxury Hotel Expansion
Marriott expansion of its luxury hotel portfolio by adding several high-profile luxury properties across its various luxury brands include:
- Rebranding the Pelican Hill Resort in California as a St. Regis property.
- Planned openings of over 35 new luxury hotels across brands like The Ritz-Carlton, St. Regis, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bulgari in 2023.
- Expansion in the Asia Pacific region, with plans to open 14 additional luxury properties by the end of 2023. This includes new hotels under brands like The Ritz-Carlton, St. Regis, W Hotels, and JW Marriott.
- Specific new luxury hotel openings planned in destinations like Tokyo, Melbourne, Jeju, Jiuzhaigou, Goa, Jakarta, Macau, Khao Lak, Jeju, Goa, and Xi’an.
- The debut of the Bulgari brand in Japan with the planned opening of a new Bulgari hotel in Tokyo in 2023
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