Melia Hotels Surges to Record Profits Amid Explosive Summer Travel Demand in Spain

Melia Hotels International, Spain’s largest hotel group, has reported a remarkable 72% surge in first-half 2025 net profit, reaching €88.5 million and surpassing all market expectations. This impressive growth is fueled by unprecedented summer travel demand, with international tourists flocking to top destinations like Mallorca, Ibiza, Barcelona, and the Canary Islands. Melia’s total revenue climbed to €991 million, up 3% from the same period last year, reflecting its strong performance and effective focus on the luxury segment.

Bookings for July and August are already 5% higher than last year, and the company anticipates record sales for the fourth summer in a row. Melia’s strategic emphasis on premium accommodations has paid off, with revenue per available room (RevPAR) climbing 6% in the second quarter and nearly 5% overall for the first half. Spanish resorts, especially those in Mallorca and Ibiza, outperformed company averages, highlighting a robust appetite for high-quality leisure experiences.

Company executives credit the profit surge to the sharp rise in international visitors, as Spain remains a magnet for global travelers. While Melia is riding this wave of demand, leadership remains cautious amid broader economic uncertainty, yet reports no slowdown in bookings for the peak season. Continuous investment in luxury offerings and expansion into new high-profile markets reinforce Melia’s dominant position in the hospitality industry.

Key Points:

• Net profit for the first half of 2025 soared 72%, reaching €88.5 million, with €991 million in revenues.
• Strong demand in Mallorca, Ibiza, Barcelona, and the Canary Islands drove a 5% increase in summer bookings.
• Luxury and premium segments delivered strong RevPAR growth, especially in Spanish resort destinations.
• Melia’s results highlight Spain’s booming summer tourism and the strategic value of upscale hospitality.