Red Sea Global Partners with Globant to Revolutionize Sustainable Luxury Tourism in Saudi Arabia

Red Sea Global (RSG) has teamed up with digital innovation leader Globant to transform the visitor experience at Saudi Arabia’s premier destination, The Red Sea. This collaboration aims to create a seamless, immersive, and personalized journey for guests, aligning with Saudi Arabia’s Vision 2030 strategy to diversify the economy and promote sustainable, technologically advanced tourism.

Central to this initiative is the development of a robust digital ecosystem that integrates advanced technologies such as artificial intelligence (AI), the Internet of Things (IoT), and data analytics. This platform will enable real-time, intuitive interactions tailored to individual visitor preferences, enhancing the luxury experience across The Red Sea’s resorts, islands, and attractions.

Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, emphasized the project’s significance: “The Red Sea destination represents a bold vision for the future of tourism, one that combines luxury, technology, and sustainability in perfect harmony.” With Globant’s expertise, the partnership aims to set a new standard for connected tourism experiences globally, showcasing the Kingdom’s commitment to innovation and environmental stewardship.

The Red Sea project is a cornerstone of Saudi Arabia’s efforts to position itself as a leading global tourist destination. By integrating cutting-edge technology with sustainable practices, RSG and Globant are poised to redefine luxury tourism, offering visitors unparalleled experiences while preserving the region’s natural beauty and cultural heritage