Roseate Hotels & Resorts and Spalba Revolutionize Event Planning in India with 3D Digital Twin Technology

Roseate Hotels & Resorts has partnered with event-tech company Spalba to introduce advanced 3D digital twin technology across its event venues, marking a significant leap forward in India’s luxury hospitality sector. This collaboration makes Roseate one of the first Indian luxury hotel brands to utilize immersive digital replicas of physical event spaces at scale, aiming to transform the planning of weddings, corporate events, and other large gatherings through virtual interaction and AI-driven design tools.

Spalba’s digital twin platform creates highly detailed, interactive virtual models of event spaces that allow clients to explore and customise layouts—such as décor, seating, lighting, and stages—in real time, without needing multiple site visits. This technology not only speeds up the sales cycle and enhances client engagement but also increases operational efficiency, enabling seamless coordination between hotel staff, corporate clients, and event organisers. Roseate’s CEO Kush Kapoor described this shift as a fundamental transformation in how events are marketed, booked, and experienced, highlighting digital twins as a key driver of agility and transparency for modern hospitality.

Vishal Puri, Co-Founder of Spalba, emphasized that digital twins provide measurable advantages, including accelerating sales, improving conversion rates, and aligning hotel operations with global innovation benchmarks. Early adopters of the platform have reported greater client satisfaction and business growth. The rollout of this technology will commence at Roseate’s flagship properties in India, with plans to extend it throughout its portfolio in the near future, underscoring the brand’s commitment to technology-led luxury experiences.

Key Points:

• Roseate Hotels & Resorts collaborates with Spalba to deploy 3D digital twin technology across Indian event venues, enhancing event planning and client visualization.
• The technology allows real-time virtual exploration and customization of venue layouts, reducing the need for physical site visits and accelerating decision-making.
• Digital twins improve sales cycles, conversion rates, and client satisfaction while positioning hotels at the forefront of hospitality innovation.
• Initial rollout starts with Roseate’s flagship hotels in India, with plans for expansion across the brand’s portfolio.
• This partnership represents a strategic move toward transforming luxury event experiences through digital and AI technologies.