Saudi Arabia has officially launched TOURISE, an ambitious new global platform designed to chart the course for the next 50 years of tourism. Unveiled by the country’s Minister of Tourism, Ahmed Al-Khateeb, TOURISE aims to unite leaders from across the public and private sectors—including experts in tourism, technology, investment, sustainability, and culture—to tackle industry challenges and unlock transformative opportunities.
The platform is more than just an event; it will operate year-round, fostering digital collaboration, thematic working groups, and cross-sector partnerships. TOURISE will also produce white papers and global indices on tourism, sustainability, and economic impact, in partnership with leading international organizations. The inaugural TOURISE Summit is scheduled for November 11-13, 2025, in Riyadh, and will focus on themes such as AI-powered tourism, disruptive business models, travel experience innovation, and sustainable tourism. An Innovation Zone at the summit will showcase cutting-edge solutions from startups to major corporations.
Key Points:
- TOURISE is a new global tourism platform launched by Saudi Arabia to drive innovation, sustainability, and investment in the sector.
- The first TOURISE Summit will take place in Riyadh in November 2025, featuring global leaders, an Innovation Zone, and the inaugural TOURISE Awards recognizing excellence in sustainability, digital transformation, and more.
- The platform will enable year-round collaboration and knowledge sharing, producing influential white papers and benchmarks for the industry.
- Saudi Arabia’s tourism sector is booming, having already reached its Vision 2030 target of 100 million annual visitors and contributing nearly 5% to the national GDP.
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