Survey Finds Travelers Want to Compare and Combine Multiple Airlines and Hotels

A recent study commissioned by eDreams ODIGEO has revealed a significant shift in traveler preferences, highlighting a robust 82% increase in the number of consumers seeking to compare and combine multiple airlines or hotels before finalizing their bookings.

The comprehensive market research, which surveyed 10,000 global participants—including 2,000 from the United States—underscores a strong post-pandemic desire for flexibility, choice, and cost-effectiveness in travel arrangements.

Key findings from the research indicate that a staggering 84% of travelers now prioritize the availability of multiple options, actively looking to diversify their travel plans rather than sticking to a single airline or hotel provider. The trend is further evidenced by the drastic decrease in those who do not consider multiple options, dropping from 17% in 2021 to just 3% today.

Dana Dunne, CEO of eDreams ODIGEO, commented on the findings, emphasizing that today’s travelers expect choice as a standard, rather than a luxury. “Consumers don’t just value choice—they demand and expect it,” Dunne stated.

He compared current consumer expectations to the outdated notion of limited options, highlighting that travelers are no longer satisfied with being restricted to a singular airline or hotel chain. Instead, they desire the capability to explore the entire global travel market, leveraging technology to customize their journeys.

The implications of this research are substantial for the travel industry, as it suggests a crucial pivot towards platforms that can deliver a comprehensive and flexible travel experience. As advancements in technology continue to evolve, they will empower consumers to make more informed and personalized travel decisions.

eDreams ODIGEO is well-positioned to cater to this demand, serving as a one-stop shop for travelers seeking the most suitable options in today’s dynamic travel landscape.

In summary, the study illustrates a significant consumer trend towards multi-provider travel bookings, reflecting an era of choice and customization in travel, driven by both consumer expectations and technological advancements.