The Fullerton Hotel Sydney Partners with PEPR Agency to Bolster Brand Presence in Australia and New Zealand

The Fullerton Hotel Sydney has appointed PEPR Agency, a specialist travel and tourism public relations firm, to oversee its strategic brand partnerships across Australia and New Zealand. Located in Sydney’s iconic General Post Office building at Martin Place, this five-star luxury hotel is celebrated for its rich heritage and has received notable accolades including being voted the Number 1 Hotel in Australasia in the Condé Nast Traveller’s UK Reader’s Choice Awards 2024, and Conference & Events Venue of the Year in the 2025 Accommodation Australia NSW Awards. The partnership with PEPR Agency is geared towards strengthening the hotel’s profile as one of Sydney’s most distinctive and premium destinations, supporting its 2026 public relations strategy.

PEPR’s team, led by Founder and Director Philip Engelberts, alongside Account Director Alice Rose and Account Executive Laura Ford, brings deep expertise in hospitality and tourism communications. Their collaboration with The Fullerton Hotel Sydney aims to showcase the hotel’s storied past and elegant spaces while elevating its visibility in the competitive luxury market. The hotel’s General Manager, John O’Shea, highlighted PEPR’s nuanced understanding of premium Australian brands as a key asset in promoting The Fullerton’s unique appeal to discerning travelers and corporate clients.

Beyond its strategic partnership, The Fullerton Hotel Sydney continues to set standards in luxury hospitality with its combination of historic architecture and contemporary comforts. It recently celebrated the 150th anniversary of its historic General Post Office building, a landmark integral to Sydney’s heritage. The hotel offers spacious and stylish rooms and suites, exclusive dining, fitness, and event facilities, all within walking distance of major cultural and business hubs like the Sydney Opera House and Darling Harbour.

The hotel’s ongoing commitment to excellence has been recognized through multiple awards and guest accolades, solidifying its reputation as a top choice for luxury accommodation in Sydney. The partnership with PEPR Agency reinforces this trajectory by leveraging strategic communications to ensure The Fullerton remains a leader in hospitality innovation and guest experiences in the Australia-New Zealand market.

Key Points:

• The Fullerton Hotel Sydney is housed in Sydney’s historic General Post Office and is a premier five-star luxury hotel.

• Recent accolades include Number 1 Hotel in Australasia (Condé Nast Traveller 2024) and Conference & Events Venue of the Year (2025 NSW Awards).

• PEPR Agency appointed to manage strategic brand partnerships and elevate the hotel’s profile in Australia and New Zealand.

• Partnership led by PEPR Founder Philip Engelberts, supported by Account Director Alice Rose and Account Executive Laura Ford.

• The hotel combines heritage architecture, elegant modern amenities, and prime city-center location near iconic Sydney landmarks.

• Celebrated its 150th anniversary in 2024, reinforcing its historical and cultural significance.

• Focused on delivering premium guest experiences and events, supported by strong PR and marketing strategy for 2026.