Tourism Cares Launches Meaningful Travel Map to Expand Responsible Tourism Itineraries Across the Nordics

Tourism Cares has launched an interactive Meaningful Travel Map designed to promote responsible and sustainable tourism throughout the Nordic region, including Denmark, Finland, Norway, and Sweden. The map highlights over 45 vetted and bookable experiences, accommodations, and tours that benefit local communities, protect cultural and natural heritage, and foster deeper visitor connections with the region. This initiative encourages travel advisors and tourists to explore Nordic destinations mindfully, supporting initiatives that promote inclusivity, sustainability, and climate action.​

The map features authentic and community-led tourism that includes unique stays in traditional Sámi dwellings, immersive cultural tours, eco-friendly accommodations, and seasonal culinary experiences. For instance, visitors can stay in a goahti or lávvu with Nutti Sámi Siida in Sweden, join aurora storytelling and puppy visits at Tromsø Villmarkssenter in Norway, or enjoy Baltic island gastronomy with Bornholm Food Tours in Denmark. These opportunities are designed to highlight the Nordics’ leadership in environmental stewardship and social responsibility, inviting travelers to experience the region beyond typical sightseeing.​

The launch is part of Tourism Cares’ global Meaningful Travel program, which aims to expand responsible itineraries worldwide and connect travelers with grassroots organizations that create positive impacts. The Nordics’ Meaningful Travel Map also serves as an educational tool that integrates local knowledge, sustainable practices, and innovative tourism products to inspire travelers and professionals alike. Tourism Cares plans to host industry webinars and expand this mapping approach further in 2026 to support more destinations and amplify sustainable travel experiences.​

This initiative strengthens the Nordics’ reputation as a global model for sustainable tourism by combining cultural preservation, climate action, and community involvement, ultimately fostering a tourism sector that enriches both visitors and host communities.​

Key Points:

• Tourism Cares introduced an interactive Meaningful Travel Map focused on Denmark, Finland, Norway, and Sweden.
• The map highlights 45+ vetted, bookable eco-friendly tours, experiences, and accommodations promoting sustainability.
• Features include Indigenous Sámi cultural stays, aurora storytelling, culinary tours, and green lodging options.
• Supports community-led efforts that enhance cultural and environmental stewardship across the Nordic region.
• Part of a broader global Meaningful Travel program to connect travelers with responsible tourism worldwide.
• Plans include industry webinars and further expansion to new destinations in 2026 to grow sustainable travel offerings.