The Airlines Reporting Corporation (ARC) has announced a strategic partnership with Turkish Airlines, integrating the airline’s New Distribution Capability (NDC) into the ARC Direct Connect platform. This collaboration aims to modernize airline distribution and improve the traveler experience.
The implementation of ARC Direct Connect allows Turkish Airlines to offer a more personalized travel experience while providing travel agencies and corporate buyers with enhanced transaction management options. This includes minimizing risks and facilitating data tracking within ARC’s secure settlement environment.
Ahmet Olmuştur, Chief Commercial Officer at Turkish Airlines, emphasized the importance of this partnership: “As our distribution strategy evolved, we needed an NDC solution that allows us to meet the needs of our customers. ARC Direct Connect enables us to offer a consistent shopping experience across channels while leading to more personalized traveler bookings.” Paige Blunt, Senior Manager of Direct Connect and ONE Order at ARC, expressed enthusiasm for the partnership.
As the airline distribution landscape continues to evolve, ARC remains dedicated to driving innovation that enhances customer experiences. The ARC Direct Connect platform empowers airlines, corporate buyers, and travel agencies to adopt distribution strategies tailored to their specific needs, fostering clarity and efficiency in their operations.
This partnership marks a significant step forward in the airline industry’s shift towards more flexible and customer-centric distribution methods, ensuring that Turkish Airlines can better serve its passengers in an increasingly competitive market.
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