UK Travel Market Surges as Mobile Bookings Set to Overtake Desktop

The UK travel market reached a record £53.5 billion in gross bookings in 2024, marking a 7% year-on-year growth and reflecting the sector’s robust recovery and digital transformation. Online channels now dominate, accounting for 88% of all bookings—a figure projected to rise to 90% by 2027 as traditional offline methods continue to decline. Supplier-direct channels remain strong, with nearly 80% of online bookings made directly rather than through online travel agencies.

A standout trend is the rapid acceleration of mobile bookings. In 2024, mobile accounted for 46% of all online gross bookings and is expected to surpass desktop by 2026. Segments like car rental and rail already see over 60% of supplier-direct bookings made via mobile, driven by investments in mobile-native tools such as keyless hotel check-in and AI-powered flight search. This mobile-first approach is reshaping how UK travelers plan and book their journeys, offering greater convenience and personalization.

The market’s growth is further supported by government initiatives, including major rail modernization projects and new sustainable aviation fuel regulations aimed at achieving net zero carbon emissions by 2050. Despite challenges like inflation and higher operating costs for airlines, the UK travel sector remains resilient, buoyed by strong consumer demand, a stable economy, and continued technological innovation.

Key Points:

• UK travel market gross bookings hit £53.5 billion in 2024, up 7% from the previous year.

• Online bookings reached 88% penetration, with mobile bookings at 46% of the online total and expected to overtake desktop by 2026.

• Supplier-direct channels account for nearly 80% of online bookings.

• Major investments in mobile technology and AI are transforming the traveler experience.

• Government policies focus on rail modernization and sustainable aviation fuels to support long-term growth and environmental goals.