Vietnam’s Tourism to Australia Soars in 2025: Affordable Luxury and Rich Culture Drive a 54% Visitor Spike

Vietnam has emerged as the breakout star of Australian travel in 2025, with the number of Australian visitors to Vietnam rising an extraordinary 54% in the first quarter compared to pre-pandemic 2019 levels. This surge outpaces growth to all other major international destinations and reflects shifting traveler priorities toward affordability, authentic cultural experiences, and value-driven holidays.

A mix of factors is fueling Vietnam’s ascent. Australians are drawn by Vietnam’s vibrant cities, historic landmarks, mouthwatering cuisine, and stunning landscapes—from bustling Ho Chi Minh City to tranquil Ha Long Bay. The country’s overall diversity makes a single trip feel like a journey across multiple destinations. Additionally, favorable exchange rates have made luxury and daily expenses exceptionally affordable: a meal or taxi ride typically costs around AUD5, and even premium hotels deliver high quality for less than comparable destinations.

Tourism industry sources highlight that Australians are increasingly seeking more “meaningful,” culturally immersive travel, beyond standard tourist trails. Vietnam fits this demand perfectly, offering unique adventures alongside affordable comfort and world-class hospitality. Travel platforms have reported a 250% spike in hotel bookings by Australians from March to June 2025 compared to the previous year, with hotspots including Ho Chi Minh City, Hanoi, Da Nang, Ha Long Bay, and Hoi An.

Vietnam’s own tourism sector is embracing this momentum with enhanced marketing campaigns, expanded flight connectivity, and streamlined visa options. The government’s efforts, such as broad e-visa availability and relaxed entry rules, are making travel easier than ever. As Vietnam moves toward its ambitious goal of 22–23 million international arrivals for 2025, the robust boom in Australian tourism is setting a new benchmark for Southeast Asia’s tourism rebound.

Key Points:

• Australians visiting Vietnam rose by 54% in early 2025 versus 2019, the strongest growth among all outbound markets.
• Vietnam attracts travelers with rich culture, affordable luxury, and authentic experiences.
• Hotel bookings by Australians to Vietnam jumped 250% in spring 2025 year-on-year.
• Strategic visa policies and favorable exchange rates further boost Vietnam’s popularity among Australian tourists.