Saudi Arabia has unveiled the ‘Ramadan Lights’ campaign as part of its national tourism initiative, “Saudi, Welcome to Arabia,” to draw international visitors during the holy month of Ramadan. This effort aligns with the broader ‘This Land is Calling’ global promotion, designed to highlight the country’s rich cultural and religious traditions.
The campaign encourages travelers to experience Ramadan in key destinations such as Riyadh, Jeddah, AlUla, and the Red Sea region, where various events and activities will take place. Visitors can immerse themselves in local traditions, enjoy special Ramadan feasts, and explore the country’s historical and spiritual heritage, offering a unique blend of cultural and leisure experiences.
With Saudi Arabia aiming to welcome 100 million tourists annually by 2030, this initiative plays a vital role in positioning the country as a top global travel destination. By promoting Ramadan as a peak tourism season, Saudi Arabia seeks to attract both regional and international travelers, strengthening its tourism industry and showcasing its vibrant hospitality sector.
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