Toronto welcomed a record 28.2 million visitors in 2025, up from prior years, generating $9.1 billion in direct spending—the highest ever. This fueled a massive $13.5 billion total economic impact, powering jobs, neighborhoods, and cultural vibrancy amid global uncertainties. Domestic trips led at 25 million (+3%), as Canadians favored local over U.S. travel; U.S. visits dipped 6% to 1.9 million.
Conventions powered the boom: 74 major meetings drew 378,000 delegates, injecting $982 million via life sciences, tech, AI events. 37% of spending came from U.S./international markets, showcasing resilience in premium experiences like food scenes and dynamic events. Mayor Chow praised neighborhoods’ energy; Destination Toronto secured 70 future events for 370,000+ attendees, $973M impact. Compelling attractions paired with warm welcomes solidified Toronto’s top global status.
FIFA World Cup 2026 looms large with six matches. City-wide celebrations set to shatter records further. Incoming conferences include heart/lung transplant, quantum computing, MS research—targeting investment in key sectors. Visitor economy, Canada’s largest, eyes sustained growth via strategic hosting that attracts talent/trade.
Key Points
- Visitors: 28.2M total (+ record).
- Spending: $9.1B direct, $13.5B impact.
- Meetings: 74 events, 378K delegates.
- Growth: Intl +8%, UK/Germany lead.
- 2026: FIFA 6 games + conferences.
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