Greece is experiencing a record-breaking tourism year in 2025, solidifying its position as one of the world’s top travel destinations. Early data show significant increases in tourist arrivals and spending, signaling a robust and expanding tourism sector for both popular spots like Santorini and Mykonos, as well as emerging destinations across the country.
From January to July 2025, Greece welcomed an estimated 15.2 million international visitors, marking a 5.3% increase compared to the same period in 2024. Travel receipts rose strongly by around 11%, totaling billions of euros, buoyed by higher average spending per visitor. Athens International Airport alone handled 4.9 million international passengers in the first half of the year, highlighting Greece’s growing connectivity to global markets, including new long-haul routes from the U.S. West Coast.
Growth is not limited to established destinations. Regions such as Crete, the Dodecanese islands, and the Ionian Islands saw upward trends in visitor numbers, benefiting from a mix of natural attractions, cultural heritage sites, and improved infrastructure. Major European markets including Germany, France, Italy, and the UK, alongside the U.S., have been key contributors to this surge in tourism demand. Despite regional variability, the overall outlook points to Greece surpassing past records and reinforcing its role as a Mediterranean travel powerhouse.
Key Points:
- Greece’s international tourist arrivals grew by 5.3% in early 2025, reaching 15.2 million visitors.
- Travel receipts increased 11%, supported by higher average spending per visitor.
- Athens International Airport handled nearly 5 million international passengers in first half of 2025.
- Growth spread across major and emerging destinations like Crete, Dodecanese, and Ionian Islands.
- Key source markets: Germany, France, Italy, UK, U.S., with expanding global connectivity.
With its blend of stunning landscapes, rich history, and warm hospitality, Greece is positioned for an exceptional 2025 tourism season—offering something for every traveler while contributing significantly to the national economy through job creation and business growth.
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