The American Hotel & Lodging Association (AHLA) inaugurated its Hospitality is Working campaign to reignite tourism throughout the country and highlight the economic and community advantages that hotels bring in communities around the country.
‘Hospitality is Working’ campaign highlights the wide range of advantages hotels bring to the communities they serve, and the industry’s strong commitment to investing in its people, providing exceptional job opportunities, and safeguarding employees and customers as more Americans travel.
The campaign will feature online media advertisements, as well as AHLA events held around the country in collaboration with local hoteliers, economic development agencies, and community groups.
“In every American city, hotels support employees and their families and serve our communities,” said AHLA President & CEO Chip Rogers.
“Hotels are investing in our workforce to create good jobs that power local economies. We’re keeping guests and employees safe. Six in ten hotels are small businesses, and they’re creating opportunities for other small companies to grow and thrive.”
According to a 2019 Oxford Economics estimate, hotels produced $186 billion in federal, state, and local taxes every year before the pandemic, while guests spent $278 billion per year on transportation, dining, shopping, and other activities at local companies during their visits.
Per the analysis, an average hotel with 100 occupied rooms supported over 250 local employees and earns a revenue of $18.4 million in guest purchasing. With tourism picking up again, hotels have embarked on an unparalleled recruiting binge to fill more than 100,000 positions across more than 200 hotel career paths.