Amadeus and Accor  to Offer Guests More Personalized Choices Beyond Room Types

Amadeus and Accor have expanded their strategic partnership to offer guests more personalized connections and choices beyond mere room types. 

The partnership aims to leverage Amadeus’ cloud-based technology to help Accor extend its distribution strategies and build deeper connections with guests, in the following ways:.

1. Personalized Booking Experience: The partnership incorporates sophisticated attributes such as room views, styles, bedding preferences, and more to help hoteliers offer a more personalized booking experience.
2. Sustainability Data Integration: Amadeus is exploring ways to integrate sustainability data into the booking flows, allowing guests to make informed choices based on a hotel’s sustainability practices and initiatives.
3. Standardization of Sustainability Data: Amadeus is working with industry bodies like the World Sustainable Hospitality Alliance and Travalyst to standardize sustainability data, ensuring that guests can easily access and compare sustainability information across different hotels.
4. Modern Distribution Management Tool: The partnership will equip Accor hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities, and personalized guest experiences.
5. Future Growth and Scalability: The expanded partnership aims to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth and scalability.

Overall, the partnership between Amadeus and Accor aims to revolutionize the way guests book and experience hotels, offering a more personalized and sustainable experience that goes beyond mere room types.