Etraveli Group and Frontier Airlines Launch NDC Partnership to Redefine Digital Travel Experiences

Etraveli Group, a global leader in flight sales technology, has partnered with Frontier Airlines to launch a direct connection via the International Air Transport Association’s (IATA) New Distribution Capability (NDC). This groundbreaking collaboration aims to create a more personalized, flexible, and affordable booking experience for travelers worldwide by granting Etraveli access to Frontier’s full NDC content, including real-time fares, ancillary services, and bundled offers.​

Through this partnership, customers using Etraveli Group’s online travel agencies and B2B platforms—such as Mytrip, Gotogate, and Flightnetwork—can now book Frontier flights with greater customization and convenience. Travelers benefit from a wider selection of low-cost fares, customizable bundles including seat selection, baggage options, and priority boarding, all integrated seamlessly into the booking journey. This initiative reflects the growing trend in the airline industry to adopt NDC technology for enhanced digital sales and an improved customer experience.​

Bobby Schroeter, Chief Commercial Officer at Frontier Airlines, highlighted that this partnership supports Frontier’s “New Frontier transformation” by expanding global reach and providing travelers with a consistent, connected shopping experience. Meanwhile, Aliki Maragis, Director of Airline Industry Relations at Etraveli Group, emphasized how this collaboration aligns with Etraveli’s mission to provide comprehensive and innovative flight content that meets modern travelers’ expectations for flexibility and personalization.​

The integration of NDC technology enables airlines like Frontier to optimize ancillary revenue while offering consumers more control and transparency over their travel purchases. As more airlines embrace NDC, partnerships like this are set to transform air travel booking, combining affordability, flexibility, and a tailored service approach to meet increasing demand for dynamic travel options.​

Key Points:

• Etraveli Group and Frontier Airlines launched a direct NDC connection to enhance booking flexibility and personalization.

• Travelers gain access to real-time fares, ancillary products, and bundled offers through Etraveli’s OTA and B2B platforms.

• The partnership expands Frontier’s global sales reach while supporting its “New Frontier” digital transformation.

• NDC integration enables customizable travel options like seat selection, baggage, and priority boarding at booking.

• The collaboration is part of a wider industry shift toward more dynamic, customer-centric flight shopping experiences.