The Kerala government has launched a caravan tourism strategy, offering visitors a safe, customised, and close-to-nature vacation experience that is in line with tourist’s interests in the post-pandemic period.
Tourism minister P.A. Mohammed Riyaz announced the policy, which gives lucrative investment subsidies to caravan operators, saying it signified a paradigm change, nearly three decades after Kerala earned a name for itself with houseboat tourism.
“Caravan tourism, like other successful tourist products launched in Kerala during the 1990s, would be developed on a PPP basis with private investors, tour operators, and local communities as major stakeholders”, he added
In few months the project will start to roll-out, the policy envisages the development of caravan tourism mainly in the private sector by motivating the establishment of caravan parks and purchases of caravan. The minister also unveiled the logo f Caravan Tourism.
Additional Chief Secretary of Tourism, V.Venu said “Caravan tourism imparts added thrust to the State’s approach of leveraging its tourism potential by improving access to unexplored locations”.
Tourism caravans and caravan parks are two main components of this policy. While the first involves specifically designed cars for transport, pleasure, and stay, the parks are designated areas to park the vehicles and allow guests to spend the night, day, or station for a longer length of time to enjoy the destination.
The caravans will have everything you need for a comfortable stay, including a sofas-bed, kitchenette with fridge and microwave oven, a toilet cubicle, partition behind the driving seat, air conditioning, internet connectivity, audio-video facilities, and GPS.
The policy also includes IT enabled real-tie caravan surveillance to safeguard the security of the guests.
Caravan Tourism will even promote Tourism activities for the advantage of the neighbourhood communities while promoting best practices and market local products.
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