The Radisson Hotel Group is seeking for the resurgence of tourism and hospitality in Thailand, with plans to add 100 hotels and resorts to its portfolio by 2025. The new Thailand expansion ambitions are part of the Group’s greater market expansion, which aims to increase its existing portfolio of 400 properties to over 2,000 hotels and resorts. This expansion plan will be driven by a dynamic business model tailored to owners and will be driven by a combination of organic growth, mergers and acquisitions, and master licence agreements.
The Group leverages its collection of industry-leading brands, including Radisson Collection, Radisson Blu, and Radisson, while tapping into growing segments such as resorts and serviced apartments, with a focus on key business and leisure destinations such as Bangkok, Phuket, Pattaya, Chiang Mai, and Koh Samui, as well as up-and-coming locations across the Kingdom of Thailand.
With a focus on Thailand’s dynamic growth and prospects, the Group sees tremendous potential in brands such as Radisson Individuals, the Group’s soft brand, which is gaining popularity internationally and is projected to be popular with Thai owners and developers.
“Thailand is a highly desirable destination offering a wealth of experiences for all types of travelers. The removal of border restrictions is a highly important step in the recovery of the Kingdom’s tourism economy, and we expect to see a strong resurgence of inbound travel over the coming months. Radisson Hotel Group is poised and fully committed to the future of travel and hospitality in Thailand, and we look forward to working with all our partners to build a bright future in this captivating country,” said Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.
David Nguyen, Managing Director, Indochina and Strategic Partnerships, South East Asia & Pacific added, “With Thailand being one of Radisson Hotel Group’s core growth markets, my team and I look forward to working with partners in the country to further expand our portfolio to be ready for the tourism rebound.”
Radisson Hotel Group will also leverage its partnership with its shareholder Jin Jiang International and affiliates to drive its growth.
Radisson Hotel Group will also assist Thailand’s tourist industry in achieving a sustainable future; the company has made a solid commitment to being carbon net zero by 2050, and all Radisson Meetings