According to a July report, 44% of respondents cited rising flag prices as one of their top issues, up from 37% in June. The reasons given were current conditions, long bookings, flight cancellations, the dangers of industrial action, and a lack of employees to change the number of new inquiries, 57% of respondents reported “suppliers’ hold” as one of their biggest challenges as an 11% reduction, compared to just over half of respondents (51%) Airport, airline, and aircraft delays and disruptions are big difficulties, with a score of less than 16%.
An Agent said: “Enthusiasm for more adventure trips is returning, which is a real positive, but availability is tight. Higher prices are putting some people off but people generally accept the cost.”
The adventure tourism industry performed well in comparison to respondents’ expectations, growing from 13 % to 19%. 55% of respondents said the region is operating well in comparison to their expectations, up from 44% in June; there was also a significant turnaround in cruising.
A quarter of respondents said their average selling price per capita was up in June compared to the previous month, while agents jumped by 6%, indicating their average selling price per capita in July was above £ 1,000 (up from 13% in June).
Discounts are being offered less often and in lower quantities by agents. In May, 15% of respondents said they issued an average exemption of more than 10%. In June, it was 3%, and in July, it was 0%. Meanwhile, only 8% of agents reported giving larger discounts in July than in June. When compared to June and May, this is less than 15%.