Qatar Duty-Free (QDF) has opened the world’s greatest toy store, Hamleys, to bring charm to Hamad International Airport (HIA). Hamleys is the world’s oldest toy store and a British international toy retailer. In 1760, William Hamley established “Noah’s Ark” in High Holborn, London. Families and children are encouraged to enter a realm where fairy tales come true and children’s imaginations run wild.
The Hamleys store at Hamad International Airport (HIA) offers a large selection of toys, exclusive goods from world-renowned brands including Barbie, LOL dolls, and old family favorites, as well as a fantastic experience. In addition, the store will include a range of Hamley’s unique items, which are known for their high quality, such as the legendary Hamley bears. The store’s colorful red and white décor depicts Hamleys’ wonderful world and the brand’s hallmark joy, festiveness, enchantment, and theater. The official opening of the Hamleys shop at Hamad International Airport was a spectacular event that included a marching band, a clown magician, a balloon twister booth, and a picture booth for adults and children.
Vice President, Qatar Duty-Free, Mr. Thabet Musleh, said: “We are delighted to open the first Hamleys store alongside an extensive selection of launches coming soon at Hamad International Airport. At Qatar Duty-Free, we always focus on brands that offer our passengers a unique and exciting experience; and we look forward to welcoming families and children to build lasting memories of fun and joy at Hamleys; a globally recognized name and a welcomed addition to the World’s Best Airport.”
CEO, Hamleys, Mr. Sumeet Yadav, said: “Hamleys has always been about offering magical experiences. In everything we do, we hope for only one reward – a child’s smile. And what better way to gift families unforgettable memories than at the Qatar Duty-Free that’s bustling with a celebration at the cusp of the FIFA World Cup. Finding the perfect toy under the tree is now extra special with our updated store concept, designed to be perfectly insta-worthy. Presenting an atmosphere of interaction for young minds, this store includes Hamleys Room Of Wonders and new periscopes that are sure to transport consumers to every part of the Hamleys universe.”