This month’s edition focuses on the often overlooked fragrance aspect of hospitality and its role in delighting guests and making their stay memorable. In a world where every detail matters, scent has emerged as a silent yet powerful storyteller—one that lingers in memory long after checkout.
In our Cover Story, we explore how scent marketing is becoming a game-changer for hotels. While visuals and sounds play their part, scent taps directly into the limbic system—the brain’s emotional and memory hub—creating strong, lasting impressions.
There is a lot more exciting stuff covered in the edition. The key takeaway is the future of hospitality lies in tuning into the finer details—smarter tech, deeper wellness, and sensory storytelling
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