Antalya Tourism Fair Draws Global Visitor Interest

The International Antalya Tourism Fair (ATF Türkiye) is solidifying its position as one of Türkiye’s leading international tourism platforms, drawing professionals from more than 100 countries. The upcoming ATF26 Türkiye will be held on October 26–28, 2026 at the Antalya ANFAŞ International Fair Center, reinforcing Antalya’s role as a global meeting point for international tourism.

Building on the success of the 7th edition (ATF25), which hosted over 40,000 professional visitors from more than 70 countries and achieved historic recognition by becoming the first UFI member tourism fair organized by a Turkish exhibition company, ATF26 Türkiye continues to expand its global footprint. The UFI membership certifies the fair’s compliance with global standards, offering participants prestige, trust, and cooperation opportunities worldwide through a network of over 800 exhibition organizers from more than 90 countries and 851 UFI-approved events.

Sustainable Hospitality and Turkey’s Tourism Treasure

ATF25 Türkiye, organized with main sponsorship from Türkiye İş Bankası and main partnership from Kilit Hospitality Group, was held under the theme “Turkish Tourism Treasure: Sustainable Hospitality” on October 22–24, 2025, highlighting the growing trend of sustainability within the tourism sector. The fair’s comprehensive conference and exhibition program focused on sustainability, digital transformation, and industry innovation, serving as a vital platform for businesses to expand networks, explore new technologies, and collaborate across various tourism domains including health, sports, and gastronomy sectors.

Antalya’s Tourism Growth and Economic Impact

The fair’s global significance reflects Turkey’s booming tourism industry, with Antalya welcoming 15 million tourists in 2024 and aiming to reach 17 million by year-end, with Russia and Germany leading as top source markets. Since its inception in 2019, the ATF series has continued to unite the tourism sector, even amidst pandemic challenges, cementing its reputation as the most productive tourism fair in Turkey and the Mediterranean with national and international significance.

Over its history, ATF Turkey has brought together over 10,000 foreign travel agencies and 60,000 professional visitors, with last year alone attracting 23,600 professionals from 58 countries, showcasing its growing global impact. The fair facilitates numerous B2B meetings, providing a platform for industry leaders to forge new partnerships while guiding the sector with a sense of cultural and environmental responsibility.

Key Points

1. ATF26 Türkiye: October 26–28, 2026 — Professionals from 100+ countries at ANFAŞ International Fair Center
2. 40,000 visitors from 70+ countries — ATF25 achieved first UFI member certification by Turkish company
3. “Sustainable Hospitality” theme — Focus on sustainability, digital transformation, innovation
4. 15 million tourists in Antalya (2024) — Aiming for 17 million; Russia and Germany top markets
5. 60,000 visitors since 2019 — 10,000 foreign travel agencies, 23,600 professionals from 58 countries last year
6. 851 UFI-approved events globally — Network offers prestige, trust, and cooperation opportunities

Bottom Line

Antalya Tourism Fair has become a leading global tourism platform, drawing professionals from 100+ countries to ATF26 Türkiye (October 26–28, 2026). With 40,000 visitors from 70+ countries at ATF25 and historic UFI membership, the fair focuses on “Sustainable Hospitality” across health, sports, and gastronomy. The event reflects Turkey’s booming tourism, with Antalya’s 15 million tourists in 2024 aiming for 17 million. Since 2019, ATF has united 60,000 visitors and 10,000 travel agencies, making it Türkiye’s and the Mediterranean’s most productive tourism gathering.