In 2025, Booking.com announced its Traveller Review Awards, recognizing an unprecedented 1.71 million travel partners for their outstanding hospitality and service. This marks a 16% increase from the previous year, underscoring a growing commitment to excellence in the travel industry. The awards are based on over 360 million verified customer reviews, which highlight the critical role of customer feedback in shaping the hospitality landscape.
Among the award recipients, Italy leads with the highest number of recognitions at 207,652, followed closely by France (155,141) and Spain (147,603). Germany and the United Kingdom also made significant contributions with 101,951 and 88,114 awards, respectively. Notably, apartments continue to dominate as the most awarded accommodation type for the eighth consecutive year, with over 847,000 awards, while holiday homes and hotels follow behind with 259,105 and 190,670 awards, respectively.
The results reflect evolving consumer preferences, with travelers increasingly favoring personalized and digitally enhanced experiences. As hospitality continues to adapt to changing demands, the recognition of these top partners serves as a benchmark for service excellence.
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